【Summary】

1.Introduction

In various online retail channels such as community group buying, Tmall, Weidian, and JD.com, the consumer groups of frozen cakes are also expanding. In recent years, popular products such as durian mille-feuille cake, Swiss roll, Basque cake, etc. have achieved amazing sales. For example, under the Shanghai epidemic, community group buying, durian mille-feuille cake and Swiss rolls often received one or two hundred orders in a single community, showing a trend of high purchase frequency and short cycle. More and more factories are opening online stores, adopting a direct sales model from factories to consumers, eliminating the need for complicated and redundant intermediate links. Frozen cakes are gradually being accepted by more and more consumers.

2. What are frozen baked goods?

Among them, the finished products are more common in convenience stores, supermarkets, etc., and iced bread and cold meal cakes can often be seen in the low-temperature shelves of these places. As for semi-finished products, they are mainly frozen dough, frozen pre-baked products, etc. In recent years, with the rhythm of work and the needs of life, "short-term guarantee" fast food has become a new consumption trend of office workers, and frozen baking has gradually become a new trend.

3. Frozen baked goods market

In recent years, with the continuous improvement of the quality of life, consumers' acceptance of baking has continued to increase, and the demand for baking has become more diversified and high-quality. Today's baking market is still a hot track, and the market scale continues to expand. In the bakery market, frozen baked goods play an important role, and are expected to grow with the help of the growth of the bakery market.

According to the estimated retail sales of my country's baked goods of 231.713 billion yuan in 2019, if the use of frozen baked goods reaches 39% of that in the United States in 1961, the market capacity of my country's frozen baked goods will reach 90.368 billion yuan. However, the penetration rate of domestic frozen baked goods is relatively low. Compared with Europe and the United States, there are still great opportunities, and the market will be further expanded.

With the continuous improvement of technology, the freshness and taste of frozen baked food after thawing and processing can be close to that of fresh products. At the same time, the cold chain storage and logistics system is gradually improving, and the capacity of cold storage and the number of road cold chain transport vehicles continue to grow, which also provides the basic conditions for the application of domestic frozen bakery products.

Some people in the industry said that they look forward to developing more frozen bakery products in the field of Chinese bakery products in the near future, providing more Chinese consumers with their favorite choices, and further expanding the market space of the frozen bakery industry.

Source for this article: The Global Baking Guide, https://mp.weixin.qq.com/s/EFwq260dK1WUfeEeS4hFag